Role: Visual Designer Freelance

This project focuses on the restyling and development of a cohesive visual identity for Pizza Pazza. Starting from the logo redesign, the work extends to the creation of key brand applications, including business cards, menu design, and merchandise such as t-shirts.

The goal was to build a strong and recognisable identity, inspired by Italian tradition but reinterpreted with a bold and contemporary graphic language. The visual system ensures consistency across all touchpoints, enhancing brand recognition and creating a unified experience both online and offline