Client: Nirvana Thread
Industry: Fashion & Apparel
Role: Brand Designer

I was responsible for developing the brand manual for Nirvana Thread, a fashion brand that blends European elegance with Indian heritage. The goal was to create a visual identity that reflects this fusion of cultures while maintaining a consistent look across all brand materials.

My role focused on:

• Logo Usage Guidelines – Defining clear rules for logo placement and sizing to maintain brand consistency.
• Color Schemes & Typography – Establishing a distinctive color palette and selecting fonts that convey both sophistication and tradition.
• Application Examples – Designing mockups for packaging, promotional materials, and product labels to showcase real-world applications.