Role: Visual Designer Freelance

This project explores the development of a visual identity for La Didotta.

La Didotta is a short-term rental apartment located in the heart of Turin.
The project focused on creating a warm, welcoming visual identity that reflects a sense of home, comfort and personality.
From logo design to visual elements, the goal was to communicate a playful yet refined atmosphere, making the space feel both familiar and distinctive

The logo is designed with soft, organic shapes and a minimal graphic language, creating a friendly and recognizable identity. The visual system is supported by a carefully selected color palette that enhances the brand’s approachable and contemporary tone.

The project includes the application of the identity across small-scale branded elements, such as packaging and merchandise, demonstrating its flexibility and real-world usability.